Red Funnel

Red Funnel wanted people to want to go to the Isle of Wight.

I suggested Diane Morgan, and the idea of her loose on the island as an agent of chaos, wandering about, noticing things, advocating for the place entirely deadpan.

Our creative director wrote it and took it from there. I did the early legwork, went over and recced locations, shot a lot of the photography on the day, and delivered the finished ad to broadcast.