Pukka Pies
Social: Concept · Videography · Editing
The idea
Take the pie somewhere it has no business being.
The work
Pukka's television is warm and wholesome. Social is where it's allowed to be funny.
The Wigan kebab. My idea, and I directed it: a woman explaining, with total sincerity, that in Wigan they put a pie between two slices of bread. No punchline needed. The fact is the joke.
Microwaving a pie outside the Bank of England. Part of a run of putting a Pukka in places a pie does not belong.
Wigan kebab · my idea, I directed it
Microwave pie, Bank of England
Another microwave pie
Behind the scenes
Vindaloo. A new flavour, and the campaign got the rights to the Fat Les song. We went to Pukka Palace and filmed a room full of people singing it, interviewed Paul Merson and John Barnes about it, and made the advert. I was at the recording, edited the whole thing and finished it to spec.
The Vindaloo advert
Pukka Palace singing
Merson and Barnes
The pie pint holder. A fake product, a stadium drinks holder that holds a pie instead. Never real, entirely plausible.
The results
+8.2M video views across the social work.