Channel Islands: Broadcast delivery · Photography
Get it to air, correctly, for every broadcaster.
I didn't film the Condor ad and I wasn't directing it. What I did was prepare it, over and over, to a different spec for every broadcaster it ran on, every time.
That's the whole credit, and it's a real one. Broadcast delivery is where campaigns quietly fail. Being the person a brand hands the master to, repeatedly, is a trust position.
I was also shooting stills across the same campaign. On set with a camera in the morning, at a desk getting it out of the door in the afternoon.
The TV ad
UK to Channel Islands