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Condor Ferries

Channel Islands: Broadcast delivery · Photography

The job

Get it to air, correctly, for every broadcaster.

I didn't film the Condor ad and I wasn't directing it. What I did was prepare it, over and over, to a different spec for every broadcaster it ran on, every time.

That's the whole credit, and it's a real one. Broadcast delivery is where campaigns quietly fail. Being the person a brand hands the master to, repeatedly, is a trust position.

I was also shooting stills across the same campaign. On set with a camera in the morning, at a desk getting it out of the door in the afternoon.

A couple on the ferry deck A girl in a car with a dog, waiting to board The onboard bar The onboard gift shop
Pricing social graphic Pricing social graphic, second version

The TV ad

UK to Channel Islands

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