A concept-led creative. I like coming up with the idea, then seeing it the whole way through: directing, shooting, editing, sound, and finishing it properly for TV, radio and social.
A few of those ideas have travelled. I've helped make award-winning work (Best Small Marketing Campaign, UK Agency Awards), a concept I co-created passed 12 million organic views, and a reactive idea of mine ended up on BBC News.
I've created content for Ordnance Survey, Mentos, Chupa Chups, Pukka, OnePlus, Fruittella and more, across ideas, photography, video, animation and design. I'm happiest when a good idea gets to grow across every platform.